Hassle-Free Home Delivery Available
Over 6 Decades of Trust in Every Grain
Our Story
NS Rice began in 1967 in Manachanallur, founded by the mother of N. Swaminathan and N. Ramadoss as a small family-run shop. What started with honest, quality rice for the local community grew steadily into the heritage brand it is today.
Our Quality Promise
Every grain we sell is handpicked and quality-tested — cooked and tasted the way a family would, before it ever reaches yours. That single standard, upheld since day one, is what built our reputation across generations.
Growing With the Times
By the early 2000s, home delivery had already made us a familiar name across Tamil Nadu. The 2020 pandemic pushed us further into digital: Google and Google Maps in 2021, followed by our website and social presence in 2025 — carrying the same six-decade promise to a new generation of customers.
Today
NS Rice is now a retail and wholesale brand trusted by thousands. From sourcing to packaging, every stage still passes through the same quality checks we started with in 1967.
What's Next
Demand for Indian rice is growing worldwide, and NS Rice is preparing for exactly that. International markets are our next chapter — carrying the same promise of quality and trust to kitchens well beyond Tamil Nadu.